Yes. Without having keyword research, you’re heading in blind. You do not know what people are searching for or what you need to be trying to rank for. Bear in mind, rating for matters nobody searches for is pointless, when you’ll get no website traffic even if you rank #1. https://google-maps-seo-services.livebloggs.com/41436385/the-smart-trick-of-google-search-console-expert-that-nobody-is-discussing