Though Lyte was redefining the ticketing marketplace, it experienced no definite CRM process. Lyte used 12–fifteen various SaaS solutions across many departments, which triggered an absence of alignment in between groups, duplication of work and overlapping jobs. Setting up & Planning: Spotlight your goals for creating the case study. https://beckettzgrql.onesmablog.com/the-2-minute-rule-for-case-study-analysis-75198905