But though Google explicitly lists obtaining inbound links as one particular unique instance, they even have a different set of suggestions on paid inbound links that note the value of paid out back links. They also supply comprehensive instructions on how to make hyperlinks more unlikely to entice damaging focus: https://www.evernote.com/shard/s410/sh/fd7f36ca-4f56-1120-4c45-7bab808500b3/54gd5ISYgA84oUqHbw38Vc8KBO5xrfARGiK3aJmJ84xZWutIPQjcvjuATA